Warning: Advertising Can Be Hazardous to your Health!
The NOW Foundation's Redefining Liberation video tackles the issue of how advertising effects women's body image, health and self esteem. The video analyzes the tactics of the tobacco, fashion, and alcohol industries and the resulting impact on women's health. Guest appearances include former NOW President Patricia Ireland, author Gloria Steinem, renowned lecturer Jean Kilbourne, community leader Leah Aldridge, and others, including former top models, community activists, and young feminists. (30 minutes).
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Preview the video by hearing from leading women's rights activists.Selected QuotesTobacco, alcohol and fashion advertising arenot only a health problem but also a political problem for women, because these industries contribute to stereotyping of women and discrimination against us. A primary reason that women and girls smoke and are afraid to quit is their terror of gaining weight -- the tobaccoindustry plays on this in ad after ad. Creating the idea that independence was attached somehow to smoking or that it was a sign of rebellion to endanger your health has been the main purpose of cigarette advertising. |
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