NOW Foundation logo NOW Foundation  

About NOW Foundation


SUPPORT THE NOW FOUNDATION

All contributions to the NOW Foundation are tax-deductible.

Donate to the Foundation

[Button] Support the NOW Foundation through the Combined Federal Campaign (CFC)

[Button] Support the NOW Foundation by switching to Viridian Green Energy today!


Love Your Body Day - Oct. 18

NOW Foundation
Campaigns & Work

NOW Foundation Conferences, Summits and Galas


Say What?

Tired of advertisers peddling flesh and not product? Now's your chance to sound off to advertisers about the negative, dangerous messages they send to women and girls. Send an email to health@nowfoundation.org to nominate an advertisement for posting on this page.

Gucci advertisement Maker's Mark advertisement Longchamp advertisement
Gucci: This ad attempts to
demonstrate a woman's "place"
in the world—at a man's feet—
right below his...uh... Just don't
stand up too fast, sister!
Maker's Mark: What is it
about selling alcohol that
makes advertisers want to
belittle and insult women...
does it really make men
feel more powerful? Don't
answer that.
Longchamp: This is an ad for
luggage, right? And the nearly
naked, bronzed woman is there
because...? When creativity
fails, insert sex.
Dior advertisement Winston advertisement Candies advertisement
Dior: The text reads, "New!
Dior Addict Lipstick to Die
For...in 30 killer shades...
Get hooked. Now." Dior proudly
uses the themes of addiction
and death to sell lipstick, under
the impession that the tactic is
edgy and original. Not.
Winston: Winston tries to
convince young women how
tough and cool they can be
by smoking while waiting for
a man. Hope he arrives soon
...before lung cancer sets in.
Candies: This is too easy.
Is that a space shuttle on
your computer, or are you
just happy to see me? This
ad is so obvious in its
"subliminal" message, it's sad.
Calvin Klein advertisement Ralph Lauren Polo advertisement Misty advertisement
Calvin Klein: Good ol' Calvin
— always leading the way
with images of nearly naked,
pre-pubescent-looking women
and girls.
Ralph Lauren Polo: Not to
be outdone, Ralph offers
that perfect look to wear
while scratching your back
on a tree while waiting for,
um...the stableboy?
Brown & Williamson: Brown
& Williamson appears to be
marketing cigarettes to pre-
teen girls with this ad that
practically makes smoking
look wholesome. Really not.


LOVE YOUR BODY DAY


Donate | Home

Copyright 1995-2012, All rights reserved. Permission granted for non-commercial use.

National Organization for Women Foundation